Joe McCarthy is a web designer studying at
Purdue University.
Companies I’ve worked for:
Quality Assurance Analyst
Skills:
My Role
Over the past year, I’ve been part of a startup called Myte, backed by Novel Ventures. Myte is a digital donation platform connecting donors with non-profits. My role involves evaluating the Myte app's user experience by completing testing scenarios on iOS and Android. I use Jira to organize testing tickets and share my findings with developers via Slack, including screenshots, recordings, and comments, to help them improve the next version of the app.
Web Designer / Co-Founder
Skills:
My brother and I put forward the mission of helping local businesses in our hometown (Carmel, IN) connect with their customers online. Through web design, user experience design, and search engine optimization, we empower businesses to make a lasting digital impression.
Today, many developers charge premium prices to build a website. We discovered that many small business owners merely need a good looking website with fundamental features. However, we also recognize the weight that the user’s experience has on the quality of a website. Combining fair pricing with clean UX, we offer a service that is hard to turn down.
How it started
- MCC Insights
Our First Client
Partnering with Naturspire was our first big step as a company. Naturspire provides nature-centric solutions and biophilic design projects for clients in Carmel, Indiana. Frustrated by the minuscule progress made by their past marketing team, Naturspire gave us an opportunity: to help boost their online presence and increase their sales simultaneously.
As of now, we are working on redesigning Naturspire’s website. Our plan is to build their new website from the ground up, with good user experience being the main focus. To accomplish this, I have recruited fellow peers from Carmel and Purdue who are specialized in Web Development and User Experience Design.
Visual Design Projects
Skills:
What I’ve Learned:
Industrial Design
Inspiration
The design intent of this project was to create aesthetically pleasing candy packaging around one brand of candy. I chose Reese's because their branding and colors were intriguing to me. My inspiration for this project came from the shape of the Reese's Cup itself. The jagged edges around the perimeter of the candy reminded me of the teeth found on a gear. I based my design off this similarity and began brainstorming different objects that were comprised of gears. I decided on a grandfather clock because I knew that I wanted to include wood in my design, and I also thought the shape appropriately reflected the Halloween branding of Reese's.
Design
The entire body of the clock is made of cherry wood. I chose to keep the style of the grandfather clock very simple. The clock is made up of two wooden pieces: a base and a lid. I drilled large holes for the clock face and gear windows on the lid. Also, I carved out indents to house the three Reese's Cups. Finally I embedded four small magnets into both wooden pieces to create a good seal and easily removable lid.
Made with:
Process Book:
Graphic Design
