Joe McCarthy is a web designer studying at Purdue University.
Companies I’ve worked for:
Web Designer &
Co-Founder
Skills:
My brother and I put forward
the mission of helping local businesses in our hometown (Carmel, IN) connect with their customers online. Through web design, user experience design, and search engine optimization, we empower businesses to make a lasting digital impression.
How it started
- MCC Insights
Today, many developers charge premium prices to build a website. We discovered that many small business owners merely need a good looking website with fundamental features. However, we also recognize the weight that the user’s experience has on the quality of a website. Combining fair pricing with clean UX, we offer a service that is hard to turn down.
Our First Client
Partnering with Naturspire was our first big step as a company. Naturspire provides nature-centric solutions and biophilic design projects for clients in Carmel, Indiana. Frustrated by the minuscule progress made by their past marketing team, Naturspire gave us an opportunity: to help boost their online presence and increase their sales simultaneously.
As of now, we are working on redesigning Naturspire’s website. Our plan is to build their new website from the ground up, with good user experience being the main focus. To accomplish this, I have recruited fellow peers from Carmel and Purdue who are specialized in Web Development and User Experience Design.
Quality Assurance Analyst
Skills:
My Role
Over the past year, I’ve been part of a startup called Myte, backed by Novel Ventures. Myte is a digital donation platform connecting donors with non-profits. My role involves evaluating the Myte app's user experience by completing testing scenarios in staging environments on iOS and Android. I use Jira to organize testing tickets and share my findings with developers via Slack, including screenshots, recordings, and comments, to help them improve the next version of the app.
Design Projects
Skills:
Industrial Design
Inspiration
The goal of this project was to design visually appealing packaging for Reese's, inspired by the candy's branding and colors. The jagged edges of the Reese's Cup reminded me of gear teeth, which led to the idea of incorporating gears into the design. I chose a grandfather clock as the theme, blending wooden elements and a shape that complements Reese's Halloween branding.
Design
The clock is crafted from cherry wood with a simple design, consisting of a base and a lid. The lid features drilled holes for the clock face and gear windows, along with indents to hold three Reese's Cups. Four small magnets embedded in both pieces ensure a secure yet removable lid.
Made with:
Graphic Design
